Alan Donald

Have taken time away from the working environment to deal with personal family issues.

• Responsible for the relationship Visit Jersey has with the local industry, with a particular focus on accommodation, food & drink, transport providers and retailer sectors.
• Close collaboration with tourism suppliers to create experiences of interest to visitors to enhance the development of a year-round visitor economy.
• Specific responsibility for the creation, implementation and monitoring of the online Team Jersey Induction Programme, designed to provide anyone working in the local tourism industry with the opportunity to enhance their knowledge and understanding of the Island and what it has to offer.

Having taken voluntary redundancy from my role at Ports of Jersey, I spent much needed leisure time at home with my family as well as travelling.

• Responsible for promoting the extensive work undertaken from across the company to both an internal and external audience. This includes Jersey Airport, Jersey Harbours, Jersey Marinas, Jersey Coastguard and Cruise Jersey.
• Responsible for internal communications, specifically sourcing and creating content for company intranet.
• Working closely with teams across the company, including Directors and senior managers, providing guidance and direction on most appropriate methods of marketing and communicating our messages to effectively engage our audiences through the use of marketing and communications strategies.
• Acting as first point of contact for all local and national media enquiries. This includes the writing and distributing of both proactive and reactive media communications, responding to media enquiries, acting as official spokesperson for both radio and TV audiences, organising and overseeing media briefings and presentations.
• Sourcing and creating content for social media channels, including all websites.
• Engaging with external business partners to develop and implement mutual marketing and communication initiatives.
• Event management of the annual Jersey Boat Show, with specific responsibility for media relations, sponsorship and corporate hospitality.

• Communicating a range of initiatives undertaken by the Government of Jersey through media channels.
• Responding to general media enquiries. Writing and distributing news releases on behalf of government departments, with specific responsibility for education and economic development.
• Working closely with Ministers and colleagues across the organisation to advise on the most appropriate forms of communicating external messages.

I held various positions during my time with Jersey Tourism, including

• Assistant Manager in Visitor Services Centre - leading a team of up to 15 seasonal information officers to provide assistance to visitors in order to make the most of their Jersey experience.
• Product & Events/Festivals Executive - responsible for facilitating external events funding as well as creating and overseeing our own events and festivals programme throughout the year.
• Consumer Marketing Executive - creating copy for consumer-led marketing initiatives as well as specific responsibility for Jersey Image Library.